Opposition is the concept of HIME. Instead of focusing on the usual fashion elements: Femininity, Sophistication, Elegance… HIME exploits opposition and contrasts in ordinary elements. There is Personality in Femininity, there is Youth in Elegance, Sophisticated but Interested and Not boring.
HIME is read and understood according to the English transliteration Hi Me – greetings to yourself. That greeting is an expression of the desire to connect to yourself, to the sustainable values ​​that exist within each girl. The outer shell of personality is something that will change over time, according to preferences or trends of the times, but the softness of the femininity inside each girl is what is sustainable and develops over time. With that opinion, HIME wishes to bring designs that express each girl’s unique lifestyle with femininity, elegance inside and trendy personality outside.