DirtyCoins was founded in 2017 in Saigon, Vietnam, with the concept of a Vietnamese brand reflecting street culture. ‘DirtyCoins’ represents life hustle’s values: the harsh reality of hard-earned money, filled with sweat, blood, and tears. It is a fashion brand that embodies a bold and powerful ego while being accessible. Further on than fashion, DirtyCoins aims to embrace the lifestyle of youth cultural

We are honored to have been named the Most Beloved Fashion Brand at the WECHOICE AWARD in 2020 and 2023.

With the mission “DirtyCoins is a place to express oneself and contribute value to streetwear culture,” we are committed to elevating the brand based on core and sustainable values and becoming the TOP 1 VIETNAMESE STREETWEAR BRAND.